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King Abdullah Economic city, Saudi Arabia
Posted 2021/11/21 08:56:58
Ref: JB4455911
Job Description
- Plans, develops and executes digital marketing campaigns across all digital consumer touch points to achieve key business objectives as directed by supervisor.
- Managing the content diary for social media content.
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Works with the Marketing & Communications team to develop a social media activity schedule that is aligned with the Marketing & Communications plan.
- Oversees all company social media accounts management ensuring all copy is relevant for the different platforms.
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
- Tracking conversion rates and suggesting improvements to the website.
- Respond to Social media inquires on a daily basis
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Call leads coming from digital marketing campaigns, and follow up to convert them to actual registration.
- Understanding analytics and measuring ROI to take corrective action plan.
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity
- With the rest of the Marketing team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy
- Attends events to promote the image and the value of the College via social media
- Supports all departments in amplifying their events/exhibitions
- Assists the department in planning events internally and externally.
Skills
- Fluent in both English and Arabic
- Flexible hours
Job Details
Job Location
King Abdullah Economic city, Saudi Arabia
Job Role
Marketing and PR
Employment Status
Full time
Employment Type
Employee
Preferred Candidate
Career Level
Mid Career
Years of Experience
Min: 2
Nationality
Saudi Arabia
Degree
Bachelor's degree